Privacy Policy

Introduction

This privacy policy governs the collection and use of your personal information in connection with the access and use of the accommodation and hospitality facilities and amenities at Escapade Silverstone.

During the course of our interaction with you we collect personal information to enable us to provide you with the best possible service and experience.

We’re committed to protecting and respecting your privacy. It’s important that you read and consider this privacy policy as it informs you how we deal with your personal information. It includes details of what we collect, how we collect it, how it is used by us, those organisations that are allowed to use it (such as our suppliers and sub-contractors), and your rights in relation to your personal information.

By accessing and using our services, you agree to the terms of this privacy policy.

Who we are

“We” are Silverstone Estates Limited. We’re based at Silverstone Circuit, Towcester, NN12 8TN and registered in England and Wales with company number 01013427).

We are on the Data Protection Public Register. Our Data Protection Registration Number is ZB623121.

Silverstone Estates is part of the Silverstone group of companies and your personal information will be shared with Silverstone Circuits Limited (another member of the Silverstone group of companies) its employees, contractors and services providers who have been appointed to administer the provision of the Escapade Silverstone facilities. Silverstone Circuits Limited is also based at Silverstone Circuit, Towcester, NN12 8TN and registered in England and Wales with company number 00882843). Silverstone Circuits Limited are registered on the Data Protection Public Register, Registration Number Z9097152.

If you have any questions regarding this policy and our privacy practices please drop us an email at:

dataprotectionofficer@silverstone.co.uk

How this privacy policy can be changed

To keep matters up to date we may change this policy from time to time so please check this page occasionally to ensure you are happy with any changes.

Any changes take effect from date of publication. The latest version of this privacy policy went live on 1 November 2023.

What personal information we collect

For these purposes personal information means information relating to you from which you can be identified.

We collect various types of personal information in connection with your interaction with us relating to Escapade Silverstone. The specific personal information collected will depend on the nature of the interaction and the services which are utilised.

The personal information that we may collect includes:

Your name, address, postcode, date of birth, email address, telephone number and service details (if applicable).
Identification information such as passport details where we are required to collect such information in connection with any booking made.
Profile information (including passwords and preferences) you provide in connection with any account you set up and will include your purchase history through your account.
Payment information including bank account and payment card details.
Booking details of the properties booked and reservations made for The Gallery and hospitality facilities.
Details of your usage of the facilities and amenities at Escapade Silverstone.
Details of any of your preferences in connection with your stay and/or use of any of the facilities and amenities at Escapade Silverstone.
Personal information provided in respect of other guests in your party which you will need to provide in connection with any stay at a residence and/or any visit to the facilities and amenities at Escapade Silverstone. You should ensure that these persons are happy for you to disclose their personal information to us and bring this privacy policy to their attention and notify them that it sets out details about the use of their personal information. To the extent that you provide details of any special category data relating to such persons (e.g. dietary requirements/health issues) you confirm that that person has given their explicit consent to the processing of such data.
Details of visits to our website and social media or other platforms including details of your internet protocol (IP) address, operating system, browser version, cookie details, the content you viewed, how long you stayed and on which pages, and your navigation around the platforms.
Other data you provide from time to time to help us provide you with improved products and services.
Any information in connection with requirement for participation in activities or events. This might include insurance details or accident/medical details.
CCTV images when you visit the venue.
Vehicle/number plate details provided for parking and access purposes (which will be share with Silverstone Circuits in connection with access to the circuit site which is required to access Escapade Silverstone).
Other data to ensure and check compliance with our Website Terms of Use and any Escapade Rules and/or Regulations and/or otherwise as required by law.
We may where relevant collect special category personal information where this is required in connection with the provision of services to you or your guests which may include requirements in connection with access to facilities and amenities or dietary requirements.
In some circumstances we may collect personal information from relating to you from third party sources in particular we will collect personal information from the main booker relating to the other guests in that party’s booking.

How we collect your personal information

We (or other parties allowed by us) may collect personal information about you from a range of different sources. This will include personal information which you provide to us both directly and indirectly, information which is provided by other parties and information collected through the use of cookies and similar technologies.

Personal information is collected in the following circumstances:

When you interact with us in connection with your capacity as the owner of a residence at Escapade Silverstone including management and administration of the residence and use of any of the facilities and amenities at Escapade Silverstone.
When you make any bookings or reservations as a guest in connection with the facilities and amenities at Escapade Silverstone.
When you provide details of other guests in your party in connection with any booking made by you.
When you set up an account with us and when you update your account or any contact details.
When you contact us in connection with any enquiry, or requesting any information or details relating to any of events, activities, products or services taking place at Silverstone.
When you participate in any interactivity with us, for example, when you provide feedback or respond to any
survey or questionnaire or submit an entry to a competition or prize draw.
When you subscribe to our marketing communications.
When you visit the circuit and Escapade Silverstone, through the on-site CCTV systems which operate for the security of both visitors and staff.
When you use our Wi-Fi.
When we are checking compliance with our Website Terms of Use and any Escapade Rules and/or Regulations and/or otherwise as required by law.
When you visit our website or interact with us via social media or other platforms.
When you disclose your personal information to us or otherwise through our services at any other point.
Where we receive data about you from third parties.

In common with many other online services we and our authorised third parties use “cookies” and/or other technologies, tools and devices to collect, store and sometimes track information about you. For details about cookies, please see our www.escapade.silverstone.co.uk/cookies.

How we use your personal information

Your personal information may be used by us and our authorised third parties in the following circumstances:

Where you have consented to that use in connection with your provision of the personal information. You can withdraw your consent at any time.
Where it is necessary in performance of the contract between us, for instance booking an experience or activity or the provision of tickets for an event.
Where we are required to do so in compliance with a legal obligation. Where it is necessary to do so for the purposes of our legitimate interests for instance, to send you information about our events, activities, products or services or to request that you complete a survey or questionnaire.
We (and the other parties allowed by us) will use your personal information to:
Organise your bookings at Escapade Silverstone;
In the case of owners to manage the booking, usage, administration and availability of your residence and to notify you of any issues relating to your residence;
provide, monitor, develop and improve your visits to and experience at Escapade Silverstone;
assist in and administer the operation and management of Escapade Silverstone and the on-site facilities and amenities;
administer your account and contact you with service messages in order to process or fulfil your booking, and, where relevant, to provide you information and to notify you of any changes or updates in connection with any booking;
personalise your online experience across our websites;
process payments from you to us (where applicable) on our behalf;
process and deal with any enquiries or issues raised made by you in connection with the residence, facilities and amenities at Escapade Silverstone;
provide access to the Escapade Silverstone site and to monitor security at the site;
monitor compliance with all applicable terms and conditions (including any website terms) and investigate any suspected breach of any terms and conditions relating to ownership or occupation of any residence or use of any facility or amenity at Escapade Silverstone;
process and comply with any legal and regulatory requirements in connection with occupation of the residences and/or visits to Escapade Silverstone or the use of any of the facilities and amenities by any visitor;
administer the prize if you are lucky enough to be a prize winner, and to publish or otherwise make available a list of prize winners;
provide access to the Wi-Fi at the venue;
detect and help prevent any criminal activity including fraud;

We review how long we hold personal information on a regular basis. We are legally required to hold some types of information to fulfil our statutory obligations. We will hold your personal information on our systems for as long as is necessary for the relevant activity, or as long as it set out in any relevant contract you hold with us.

Marketing messages

We will send you marketing messages where you have previously interacted with us in connection with Escapade products or services or have indicated that you consent (i.e. by “opting-in”) to receiving them. In such instances we will use the contact mechanisms specified by you.

You can stop receiving marketing communications from us at any time. You can use the ‘unsubscribe’, ‘stop’ or similar facility contained in any communication you receive from us or you can email us at the email address info@escapade.silverstone.co.uk, stating that you do not wish to receive further communications from us. Opting out of marketing communications will not affect your receipt of information relating to reservations and bookings at Escapade Silverstone which you have already made.

How your personal information is shared

We will not sell or rent your personal information to any third parties.

As mentioned above we will share your personal information with Silverstone Circuits Limited its employees, contractors and services providers who have been appointed to administer the provision of the Escapade Silverstone facilities. We will not share your personal information with anyone else for marketing purposes unless you have specifically given us permission to do so. You can withdraw this permission at any time. For details on how to withdraw please see above section.

We may share your personal information with other authorised third parties such as:

Third parties working on our behalf in connection with the provision and delivery of any services, facilities or amenities at Escapade Silverstone such as our employees, contractors, suppliers and/or agents including without limitation our customer care teams to administer the services provided to you by us now or in the future. When we use these third party service providers, we disclose only the personal information that is necessary for them to deliver their services and we have a contract in place with them that requires them to keep your personal information secure and not to use it for their own direct marketing purposes.
Technical services providers such as our IT providers and website hosts, payment service providers and credit reference agencies to the extent such personal information is required by them to provide their services.
Our professional service advisers (insurers, auditors, lawyers, bankers, etc.) in connection with the provision of professional advice subject to appropriate conditions of confidentiality.
The police and/or other emergency services, regulatory bodies or legal advisers in connection with any alleged criminal offence, major incident, unlawful activity or suspected breach of the Website Terms of Use, any Escapade Rules and/or Regulations and/or the breach of other terms and conditions or otherwise where we are under a duty to disclose or share your personal information in
order to comply with any legal obligation or to protect the rights, property or safety of others or where we suspect harm or potential harm to others. We will co-operate with any law enforcement authorities or court order requesting or directing us to disclose the identity or location of or any other information about anyone breaching any relevant terms and conditions or otherwise for the prevention or detection of crime or the apprehension or prosecution of offenders. We shall not be obliged to give you any further notice of this.
Any third party (and their advisers) as part of a sale of some or all of our business and assets to such third party or as part of any business restructuring or reorganisation. Any such third party purchaser may utilise your personal information in compliance with the terms of this privacy policy.

Some of the authorised third parties may run their operations outside the UK and this may include a country which may not be subject to the same data protection laws as companies based in the UK. In these circumstances, we will take steps to ensure they provide an adequate level of protection in accordance with UK data protection law, and appropriate safeguards are in place. Information may be shared as part of general statistical information about our user base, sales patterns, traffic volumes and related matters. These details will not include information personally identifying you.

Please note this policy does not cover:

companies, services or applications that we do not own, control or engage, including (without limitation) third party websites or applications/widgets (e.g. from “social media” platforms such as Facebook or Twitter) which we link to or offer, nor does it cover advertisers.
certain pages and services which are accessed and provided through our website and system but which are hosted, managed and operated by other parties. These include our ticketing platform and our shop pages. Such services, applications and third parties have their own privacy policies and/or terms and conditions of use, which you should read before using any such services. These third parties and services are wholly independent of us and are solely responsible for all aspects of their relationship with you and any use you may make of such services.

Personal information processed in connection with of events, activities, products or services at Silverstone

To the extent that you make enquiries and/or book tickets for activities, experiences or events taking place at Silverstone circuit in connection with your visit to Escapade Silverstone your personal information will be processed additionally in accordance with the Silverstone circuit privacy policy a copy of which can be found here.

Protecting your personal information

We are committed to protecting your personal information and try to take all reasonable steps to protect your personal information and to prevent it from being disclosed, accessed, mis-used, lost or destroyed. Where reasonably possible we use industry-standard technology to allow for the encryption of sensitive information.

Non-sensitive details (your email address, etc.) are transmitted normally over the internet, and this can never be guaranteed 100% secure. As a result, whilst we strive to protect your personal information, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your information, we try to ensure its security on our systems. Where we have given (or where you have chosen) a password which enables you to access certain parts of our websites, you are responsible for keeping this password
confidential. You should not share your password details with anyone.

Please always think carefully before disclosing information to other users or otherwise making your information publicly available. It is important that you are aware that any information you disclose to another user may then be disclosed by that user. We have no responsibility or control over the contents of communications made between users of our services.

How you can access and update your personal information

The accuracy of your personal information is important to us. Where you have a user account with us, you may change or update some of your details at any time by logging into your account. If you don’t have a user account but want to update your details then please contact us at info@escapade.silverstone.co.uk. You should please make sure that you update your details as soon as possible with all relevant changes.

Under the data protection laws, you have the following rights including:

A right of access - You have the right to ask us for copies of your personal information.
A right to rectification - You have the right to ask us to rectify information you think is inaccurate. You also have the right to ask us to complete information you think is incomplete.
A right to erasure - You have the right to ask us to erase your personal information in certain circumstances.
A right to restriction of processing - You have the right to ask us to restrict the processing of your information in certain circumstances.
A right to object to processing - You have the right to object to the processing of your personal information in certain circumstances.
A right to data portability - You have the right to ask that we transfer the information you gave us to another organisation, or to you, in certain circumstances.
In most circumstances you are not required to pay any charge for exercising your rights. If you make a request, we have one month to respond to you unless we notify you otherwise.
Please contact the Escapade Silverstone details using the details set out below if you wish to make a request to exercise your rights.
How to contact us

You can email us with any questions, queries or complaints at info@escapade.silverstone.co.uk

You can also complain to the ICO if you are unhappy with how we have used your data.

The ICO’s address: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.

ICO helpline number: 0303 123 1113