Born in Medellín, Colombia, and raised in Fort Worth, Texas, Cam Rio (RIOCAM) is the visionary photographer whose distinctive lens helped define Miami’s modern fashion identity over the past decade. 

Before launching his photography practice, he served as Creative Director at The Webster and Co-Creative Director of Toys for Boys Magazine. His signature imagery has shaped the visual narrative for world-class luxury brands - including OFF-WHITE, Miami Design District, ERES Paris, Marc Philipp Gemballa, and L’Oréal - and featured prominently in Vogue Brazil, Vogue Mexico, Elle, GQ, L’Officiel Paris, and TIME.